Driven by Passion and Purpose
Story of MUTU
Mutu Brand was founded in 2020 on the island of Bali, but the idea came to life much earlier.
Inception
The Dream
Since childhood, one little girl named Elena, dreamed of becoming a clothing designer.
Srhe traveled the world, trying to find inner harmony and her true path. And then, when she arrived in Bali, she realised this was her place of power. Here, her creativity flourished, and she went through a deep personal transformation.
That journey led her to finally make her dream come true, to create her own clothing brand, pouring her love and story into every piece.
This is the story of a dream that turned into reality, a reminder that when you truly want something with all your heart and follow your inner calling, anything is possible.
2020
Birthplace of MUTU
After settling in Bali for three transformative years, Helen found a profound sense of harmony and inspiration.
This beautiful island became the birthplace of Mutu in 2020, a brand representing authenticity and passion, which translates as 'quality' from the Indonesian word "mutu".
MUTU Concept
Designed for the Bold and Conscious
MUTU is crafted explicitly for modern nomads, individuals who navigate life with energy, curiosity, and intentionality. Our mission is clear: create stylish, multifunctional and ethically produced clothing that empowers self-expression and supports a mindful lifestyle. Each collection is intentionally versatile, ideal for a capsule wardrobe approach, ensuring you can effortlessly transition from daily routines to adventurous explorations.
MUTU Concept is for free spirits who choose style, comfort and consciousness. It's about movement, passion for life and shaping a better future.
Freedom & Individuality
Garments designed for unrestricted movement and personal expression. Helen envisions distinctive apparel that highlights and celebrates your unique style and personality.
Durability & Functionality
MUTU is about exceptional craftsmanship ensuring lasting wear and enduring quality. Versatile clothing that adapts seamlessly to diverse lifestyles is in the brand's DNA.
Sustainability
At MUTU we're deeply committed to environmentally conscious practices and ethical sourcing. Supporting local community and minimizing carbon footprint.
Bigger Picture
Community and Sustainability
We actively select recycled and organic fabrics, collaborate with ethically aligned artisans and partner with Sendle, ensuring all our shipping is carbon neutral.
Additionally, we allocate 10% of our profits directly to Balinese orphanages, fostering meaningful opportunities and improving the quality of life within local communities. Connect with the mission, shop MUTU.
